Customer
Product

Why LaGrowthMachine Integrated Icypeas Into Its Product

A conversation with
Brice Maurin

Challenge

LGM wanted to improve the email enrichment feature offered on its platform.

Solution

LGM implemented an enrichment waterfall, including Icypeas as a key provider.

Results

  • Find rate increased by 60%.
  • Bounce rate dropped to less than 3%. 

LaGrowthMachine's Story

Historically, the email enrichment feature offered by LGM to its users relied on a single data provider: Dropcontact.

To improve its find rate, minimize its bounce rate, and reduce dependency on a single provider (in order to avoid potential downtime), LGM decided to move from a single-provider setup to a multi-provider architecture by building its own enrichment waterfall.

LGM audited dozens of data providers and selected a very small number of them (the exact number is undisclosed), including Icypeas.

Below, Brice Maurin (CEO at LGM) tells us why he picked Icypeas.

First reason is Icypeas' find rate:

"Icypeas delivers a solid 55% email discovery rate which has meaningfully improved our outreach campaigns."

Second reason is Icypeas' unique capability to verify catchall emails:

"Icypeas validates catchall emails. It helps helps us reduce bounces and protect our sender reputation."

Third reason is cost effectiveness:

"Icypeas offers the best ROI on the market."

Following the implementation of this new system, LGM observed a significant increase in the number of emails found and a substantial drop in bounce rates.

LaGrowthMachine (aka LGM) is a powerful multi-channel sales automation platform tailored for B2B growth and outreach teams.

https://lagrowthmachine.com/
Industry
Product
Founded
Brice Maurin
Company size
10-50
Headquarters
Paris, France