Why LaGrowthMachine Integrated Icypeas Into Its Product

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Challenge
LGM wanted to improve the email enrichment feature offered on its platform.
Solution
LGM implemented an enrichment waterfall, including Icypeas as a key provider.
Results
- Find rate increased by 60%.
- Bounce rate dropped to less than 3%.
LaGrowthMachine's Story
Historically, the email enrichment feature offered by LGM to its users relied on a single data provider: Dropcontact.
To improve its find rate, minimize its bounce rate, and reduce dependency on a single provider (in order to avoid potential downtime), LGM decided to move from a single-provider setup to a multi-provider architecture by building its own enrichment waterfall.
LGM audited dozens of data providers and selected a very small number of them (the exact number is undisclosed), including Icypeas.
Below, Brice Maurin (CEO at LGM) tells us why he picked Icypeas.
First reason is Icypeas' find rate:
"Icypeas delivers a solid 55% email discovery rate which has meaningfully improved our outreach campaigns."
Second reason is Icypeas' unique capability to verify catchall emails:
"Icypeas validates catchall emails. It helps helps us reduce bounces and protect our sender reputation."
Third reason is cost effectiveness:
"Icypeas offers the best ROI on the market."
Following the implementation of this new system, LGM observed a significant increase in the number of emails found and a substantial drop in bounce rates.

LaGrowthMachine (aka LGM) is a powerful multi-channel sales automation platform tailored for B2B growth and outreach teams.